South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.
Involvement with Mixels
On March 12, 2016, members of both the LEGO and the Cartoon Network teams came together for a special panel titled "LEGO Group and Cartoon Network: Building Future Fans". Here, the team members talked about their partnership, including the various aspects of the creation of Mixels as a whole.
- A special LEGO-built mural was made by a Master Builder for the event. Flain, Shuff, Tentro, Magnifo and Nurp-Naut were included on it, along with Lloyd from Ninjago and Clay from Nexo Knights.
- LEGO Group & Cartoon Network, Building Future Fans | SXSW Convergence 2016 (YouTube video)
- CN + LEGO // “We Need To Talk” (pitch video)
- LEGO Group and Cartoon Network: Building Future Fans- SXSW Convergence 2016 (SoundCloud audio upload)