South by Southwest

South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.

Involvement with Mixels
In 2016, members of both the LEGO and the Cartoon Network team came together for a special panel titled "LEGO Group and Cartoon Network: Building Future Fans". Here, the team members talked about the various aspects of the creation of Mixels as a whole.