San Diego Comic-Con International

The San Diego Comic-Con International is one of the largest gathering of comics and popular arts in the world. It is held annually at the San Diego Convention Center. 2009 marked the 40th anniversary of the convention.

Mixels
LEGO has had a larger and larger presence at Comic-Con every year, showcasing their newest sets, putting them up for sale, and having contests. Every year there are several free giveaways, usually a promotional brick or keychain.

As a result, the Mixels franchise has appeared at the convention in big ways. In 2013, the first sets of Flain, Seismo, and Volectro were shown, as well as the line being official announced. In 2014, Series 4 of the sets were officially unveiled.

Mission Statement
''Comic-Con International is a nonprofit educational organization dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture. ''